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Wholesale natural and lab-grown diamonds and fine jewelry for the trade, NY & LA

The diamond and the setting. One house.

Wholesale diamonds and custom jewelry manufacturer for the trade: certified natural and lab-grown diamonds, and finished jewelry cast, set and polished in 4–6 working days from approved CAD.

Same-day dispatch · 6pm ET New York cut-off

Emerald-cut diamond solitaire ring with pavé shoulders, made to order
The setting Emerald-cut solitaire
Made to order
CertificationIGI · GIA · GCAL (0.30ct+)
Same-day shipOrders before 6 PM ET
InventoryIn-house
Made to orderFine jewellery in 4–6 days
04 — New arrivals Newest in stock

Just in: diamonds and jewelry.

The latest certified lab-grown diamonds to reach our New York and Los Angeles offices, and finished jewelry from our trade catalog.

05 — Inventory Live stock · updated continuously

Today's inventory, live.

A constantly updated stock of certified CVD-grown loose diamonds, built for professional buyers.

Fresh Arrivals
API Integration
Pipe live stock straight into your systems.
Download Stock List
Full inventory as CSV or Excel.
WhatsApp Daily Inventory
Fresh arrivals to your phone each day.
HD Video & 360°
See every diamond in full motion.
06 — Fancy Color

Color, independently graded.

Fancy yellow, pink, and green — each diamond graded on its own merit, sourced and certified the same as every diamond in the house.

07 — Jewellery

We don't just supply the diamond — we set it.

Fine jewellery made to order — tennis, eternity, climbers, solitaires — finished in as little as 4–6 days.

08 — Custom

Send your CAD. We cast, set, and finish it.

Your outsourced jewellery studio - no bench, no minimums. Any CAD file becomes a finished piece in 4-6 days, shipped from New York or Los Angeles.

Finished fine jewellery made to order — pendant, ring, studs and tennis bracelet
CAD → Cast → Set → Finished
Made to order · 4–6 Days · NY & LA

One house. Every diamond tells a different story.

Other 2.01ct E VS1 antique-cut loose diamond 360° Other · 2.01ct
Old Miner 2.51ct D VS1 antique-cut loose diamond 360° Old Miner · 2.51ct
Moval 1.14ct D VVS2 antique-cut loose diamond 360° Moval · 1.14ct
09 — Rare Cuts

Cuts you won't find anywhere else.

Antique and exotic shapes, cut to order — each one graded and certified like every other diamond in the house.

Old Mine Old European Rose Portuguese Hexagon Kite Lozenge Shield Step
Euro Cut 4.06ct E VS1 antique-cut loose diamond 360° Euro Cut · 4.06ct
Marquise Step Cut 4.61ct D VVS2 antique-cut loose diamond 360° Marquise Step Cut · 4.61ct
Criss Cut 1.85ct E VVS2 antique-cut loose diamond 360° Criss Cut · 1.85ct
Explore Rare Cuts
11 — Why Guru Diam

Why the trade works with us.

01

IGI, GIA & GCAL Certified

Every loose diamond 0.30ct and up ships with an IGI, GIA, or GCAL grading report.

02

New York & Los Angeles

Two coasts, one house - viewable and shippable from both offices.

03

Custom Sourcing & Layouts

Sourced to your spec, including full matched layouts on request.

04

Matched Pairs

Calibrated pairs and parcels selected for tone, cut, and proportion.

05

Memo Terms for Trade

Flexible memo terms for verified jewellers, retailers, and manufacturers.

06

CVD-Grown, QC to DEF+/VS+

Calibrated melee parcels held to DEF+ color and VS+ clarity.

Graded by — IGI GIA GCAL
Trade Access

Wholesale access for verified trade.

Live pricing, downloadable stock, API tools, and daily WhatsApp inventory — for verified jewellers, retailers, designers, and manufacturers.

Elongated cushion-cut loose diamond on navy velvet
Sophisticated simplicity for the independent mind.
Guru Diam · New York & Los Angeles